MEDIA RELATIONS
Click for Examples of Recent Media Relations Results from 2009
Media relations, marketing and advertising are central to The 2050 Group's work for most of its growing client list. And most weeks we're placing clients in prominent print, television, radio and Internet news stories; shaping unique branding and messaging campaigns; or placing ads around the country.
The firm also specializes in national issues or policy-related communications.
Whether clients are telecom associations, leading political or non-profit advocacy organizations or leading foundations, or businesses The 2050 Group connects them with media organizations across the nation and around the world. This effort often becomes part of an integrated branding campaign that can cut through the clutter.
The firm also works with Hispanic and African American media and has placed clients in the news reaching into these communities.
POLICY ISSUES
• A leading coalition of telecommunications associations retained The 2050 Group as part of a public relations effort on a set of critical policy issues. We secured news coverage, including the coveted Associated Press Impact story, that had an enormous national impact and ensured favorable inside-the-beltway coverage as well.
• The national alliance of more than 100,000 citizens and scientists retained The 2050 Group to provide media relations and marketing services to promote their original research, experts, and issues to journalists, government decision-makers, and the American people. We elevated their senior scientists to national media experts gaining them more than 100 million media impressions in just one year. News coverage included PARADE Magazine, The New York Times, CBS Evening News, to name a few.
• One of the nation's most respected organizations devoted to health issues retained The 2050 Group to develop and manage a powerful multi-year media outreach operation. Earned media coverage grew ten-fold in one year allowing the organization to reach millions and millions of consumers on a wide range of health topics. For example, we booked a live CNN interview on the battle for renewal of the SCHIP program and numerous news interviews on the influential Univision and Telemundo television networks. We also oversaw numerous Satellite Media Tours (SMTs) and Radio Media Tours (RMTs) extending the reach.
FILM
• Filmmakers, producers and distributors hired The 2050 Group to promote four notable documentary films in an array of issues. The agency earned spectacular attention in the U.S. and Canada including feature stories in major newspapers, TV networks and affiliates, radio stations and Internet-based media. The media outreach led to huge audiences at film premieres and screenings including a number of sell-out crowds at highly competitive film festivals. These outreach efforts have earned The 2050 Group accolades from clients and profiles in the leading industry trade magazine PR Week.
POLICY ISSUES / FINANCIAL SERVICES
• The 2050 Group was hired by a leading money management company to raise its profile and connect its top experts with national and regional media. The effort has led to coverage in top national business and finance magazines and newswires as well as impressive regional TV, radio and print coverage.
POLITICAL
• The visionaries behind a powerful online political organization retained The 2050 Group to provide expert advice on the website's structure and design, strategic political advice, and nationwide media outreach services. The effort became on the most successful online political launches in history and news coverage included ABC World News Tonight, USA Today, National Public Radio, to name a few. PR Week magazine profiled the agency's successful work which was responsible for bringing hundreds of thousands of voters to the site.
• A leading progressive blog and political action committee worked with The 2050 Group to raise awareness about one of its political issues campaigns. The outreach effort resulted in a feature on MSNBC's The Rachel Maddow Show and coverage on key mainstream media blogs such as The Atlantic and CNN.com.
TECHNOLOGY
• A technology firm that provides mobile marketing services for advocacy and political campaigns retained The 2050 Group to promotes its projects and clients to national mainstream and ethnic media. Coverage included the Chicago Tribune and Univision. That firm was recently chosen as one of FastCompany Magazine's "Fast 50."
• A respected research firm in the nation's Capital retained The 2050 Group to unveil new research products and reach key decision-makers. Coverage included newspapers nationwide.
POLICY ISSUES
• Working on behalf of the fastest growing Hispanic non-profit organization in the country, The 2050 Group developed a major million-dollar advertising campaign plan on immigration reform and handled the buy, which included a full page print ad in The Washington Post and TV ads that aired during leading television news programs. We placed a national Associated Press story that broke news of the ad campaign. And most recently, we secured national television interviews and profiles on CNN, CNN en Español and CNN.com.
PAST MEDIA RELATIONS EXPERIENCE
Over the years, Segal has placed his clients on virtually every major television and cable television news network, the leading mainstream news radio programs, in each of the top weekly news magazines, and on the front pages of every major daily newspaper in America.
He has overseen regional and national marketing and advertising campaigns for dozens of clients. And he has designed and produced dozens of events around the country from press conferences at the National Press Club and homeland security product launches, to events at the Democratic and Republican National Conventions and a major rock concert featuring Mexican singing sensation Paulina Rubio.