Adam J. Segal
The 2050 Group, LLC
ABOUT THE 2050 GROUP
Adam J. Segal founded The 2050 Group, the Washington, DC-based public relations agency in 2006. Adam is an expert in media relations and policy issues. Adam has led media relations, marketing and advertising campaigns - with impressive results - for clients from across the United States. Adam and The 2050 Group have been recognized for excellence by PR Week, the leading industry publication, numerous times.
The 2050 Group offers both:
1.) Communications/media relations & social media consulting services (ie. driving marketing campaigns and generating media coverage)
In-house staff development and training services for press and communications teams (ie. improving and even jumpstarting the PR operation within an organization)
Our dozens of clients since 2006 include:
• Chicken & Egg Pictures
• Home Box Office (HBO)
• Nationlight Productions
• Cornell University Press
FOUNDATIONS/NON-PROFITS: POLICY ISSUES & SOCIAL IMPACT
• Union of Concerned Scientists
• National Black Farmers Association
• Health Foundation for the Americas / National Alliance for Hispanic Health
• Coalition to Keep America Connected
• Mobile Commons
• Radio Free Europe/Radio Liberty
• Communications audits - examining all aspects of past and current communications efforts
• Focus on identifying or developing core missions and messages, reaching key audiences, and building media relations, branding and social media capacity
• Developing a digital diagnosis
• Communications planning, mapping out next steps
• Team building and team work with in-house staff and additional partners, consultants, agencies
• Media relations - relationship-building, outreach, placement, monitoring and reporting
• Event planning, production and promotion
• Writing and editing
• Content development and distribution, including video production and distribution (with emphasis on Internet distribution)
ABOUT ADAM J. SEGAL
With more than a decade of public relations and marketing experience, Adam J. Segal has grown a successful, nationally recognized agency servicing clients and leading their media relations and other public relations efforts around the country.
In his work for entertainment, corporate, foundation/non-profit, and policy/political clients throughout the past decade, Adam has advised clients on, and developed, branding and advertising campaigns across a wide range of media formats including print, television, radio, Internet, and outdoor. His work has acheived diverse communications goals, reaching in some cases very specific, influential target audiences and in other cases hundreds of millions of people across the United States and around the world.
Adam has successfully placed clients on every major network and many cable network television program and in every major national newspaper and weekly news magazine. He has designed and executed complex Internet strategies for a wide range of clients with diverse goals from sales and fundraising to advocacy and policy actions. And he has produced dozens of notable events around the country from political campaign announcements and Capitol Hill press conferences to product launches, gala dinners and a high-profile rock concert.
Adam is a Faculty Lecturer in the Master's of Arts in Communication program at Johns Hopkins University's Zanvyl Krieger School of Arts and Sciences Advanced Academic Programs. He has designed and taught a number of courses at Hopkins including, most recently, Internet and Mobile Strategy Lab (Fall 2010). He has been profiled in Johns Hopkins magazines four times.
Adam founded and directs the Hispanic Voter Project at Johns Hopkins University. In this role he has appeared on NBC Nightly News, CNN, MSNBC, Bloomberg TV, C-SPAN, National Public Radio (NPR) and more. He contributed a chapter to "The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004" (Routledge/Lawrence Erlbaum Associates, 2008). His latest research on the Hispanic vote during the 2008 presidential election will be published in a forthcoming book.
Adam earned his Master's of Arts in Government from Johns Hopkins University in Washington, DC. He earned his Bachelor's of Arts in political science and Judaic studies from The George Washington University.
Adam may be e-mailed at firstname.lastname@example.org or reached by mobile phone at (202) 422-4673.