With a decade of public relations and marketing experience, Adam J. Segal has become one of the nation's most accomplished young executives.
In his work for corporate, non-profit and political clients throughout the past decade, Adam has advised clients on, and developed, branding and advertising campaigns across a wide range of media formats including print, television, radio, Internet, and outdoor. His work has reached hundreds of millions of people across the United States and around the world.
Adam has successfully placed clients on every major network and cable network television program and in every major national newspaper and weekly news magazine. He has designed and executed complex Internet strategies for a wide range of clients with diverse goals from fundraising to advocacy. And he has produced dozens of notable events around the country from political campaign announcements and Capitol Hill press conferences to product launches, gala dinners and a high-profile rock concert.
Adam is a Faculty Lecturer in the Master's of Arts in Communication program at Johns Hopkins University's Zanvyl Krieger School of Arts and Sciences Advanced Academic Programs. He teaches two cutting-edge courses he designed:
• Ethnic Marketing and Political Communication: he has taught dozens of students the methods for communicating with Hispanic Americans, African Americans, Asian Americans and other emerging markets or minority communities
• Internet Strategies: he has taught dozens of students how to change the way organizations think about the Internet and use emerging technology and tools to grow
He founded and directs the Hispanic Voter Project at Johns Hopkins University. In this role he has been cited by national media hundreds of times and has appeared on NBC Nightly News, CNN and NPR numerous times, among others.
He contributed a chapter to "The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004" (Routledge/Lawrence Erlbaum Associates, Jan. 16, 2008).
Adam earned his Master's of Arts in Government from Johns Hopkins University in Washington, DC. He earned his Bachelor's of Arts in political science and Judaic studies from The George Washington University.
Adam may be reached at adam(at)the2050group.com or mobile phone at (202) 422-4673.